The Ultimate Guide to Creating your Small Business Content Strategy
In today’s digital world, content is the driving force behind successful small businesses marketing campaigns and the fast advancing influence of Artificial Intelligence (AI) is presenting opportunities which are exciting, if a little terrifying. High quality, engaging content not only boosts brand awareness but it also fosters customer trust and drives sales. However, content that…
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Using Market Research to Better Understand your Customers
Jauary is a strange time of year. On one hand there is a slight sense of sadness, post the festive season, but that is mixed with a sense of new beginnings and purpose. This time of year we often talk about fresh starts and new beginnings, striving to make changes and improve things. As small…
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2025 Small Business Trends
As we start to wrap up the year, as part of our planning cycle it is the perfect time to look at the 2025 small business trends coming up on the horizon for next year. I have to say that in doing this reasearch and preparation for a recent webinar, there is lots to come…
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What is the difference between sales and marketing?
Over the last few weeks discussing the difference between sales and marketing seems to be quite a hot topic of conversation amongst my small business community. Many small business owners have the ambition to grow and it is particularly front of mind as we start to consider the 2025 marketing planning cycle. During a recent…
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Event Marketing: The Definitive Guide for 2024
Autumn is such a positive time of year, combined with that back to school feeling, it has a sense of new beginnings. After lots of summer adventures and time to reflect, many small business owners are ready to return to work full of renewed energy and focus. Last week in talking to some small business…
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How To Grow Your Email List
As many of you will know, I am a big fan of email marketing. I think it is a gift for a business of any size, but in particular for small business owners. Email marketing enables us to be personalised in our communications and engage directly with our audiences, plus we also own the data.…
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