Posts by Sophie Comas
What is sustainable marketing?
Sustainable marketing, is a term which I believe is going to be used more often over the next year or so. The COP summit in Glasgow in November 2021, has certainly raised awareness of the environment and what needs to change. Driven by the consumer demand and legislation, businesses are going to need to change…
Read More7 key marketing campaign metrics for 2022
January is typically a time of year where we focus on the idea of a fresh start and a new beginning. I have received many emails over the last week offering me support on planning, goal setting and holding me accountable for my achievements in the year ahead. But before we start to set our…
Read More2022 Small Business Marketing Trends
I don’t know about you but 2021 seems to have gone by in a flash. It’s only when we look back at our ‘Small Business 2021 Marketing Trends’ that I’ve realised how much and yet how little has changed. With the return to the workplace for many in the latter part of the year, more…
Read More2021 A year in review
In many ways 2021 has continued to see the challenges experienced in 2020. There were certainly some positive signs that the economy started to grow, but without a doubt there was still the underlying impact from the pandemic, alongside some inspirational small business stories of resilience. On a macro level we have started to see…
Read MoreWhy festive marketing campaigns could help your small business
It is that time of year! At time of writing, there were just 58 days left until Christmas – Arrrrah! For those planners amongst you I hear a cry of panic and those who like shopping last minute on Christmas Eve, a sigh of relief! From recent discussions with some of my clients they often…
Read MoreHow will hybrid working effect marketers?
This week has been an exciting one. On Wednesday I launched my first every radio show on River Radio, a Marlow based station which covers the Thames Valley. For those who follow me, you will know that I love radio and consider it an important part of the marketing mix for businesses of any size.…
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