Customer Retention
Easter Email Marketing Campaign Ideas and Best Practice
In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…
Read More11 Reasons Your Small Service-Based Business Needs a CRM
We were delighted to invite Julia Blake from Blake Consultants to talk to us about CRM systems, explaining what they are and why we need one, regardless of our business size. Here is what Julia had to say: There’s an old-fashioned perception that Customer Relationship Management Systems (CRMs) are digital behemoths for huge organisations, requiring massive…
Read MoreWhere can I find my target audience?
This time of year, is a great time of year to review your business performance and dust off the marketing strategy you wrote back in January, to see if you are on track or need to make some changes. Two things which underpins all good marketing activity is to understand your target audience and “Where…
Read MoreDirect marketing – is it dead in a digital world?
This is an interesting question and a conversation I often have with my clients. Is direct marketing still a valid route to market? What results could you expect? I would argue yes. In a digital age where we find ourselves bombarded with messages on a daily basis via email, ads and our social media channels,…
Read MoreBuild a customer loyalty programme for your small business
It is often cited that to acquire new customers it can be as much as 10 times more expensive vs engaging with your existing customers. So with this in mind it is important to consider, as a small business owner or start-up, how to focus on keeping your existing clients happy and reward them. Of course it…
Read MoreWhy client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
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