Email Marketing
9 Essential Small Business 2018 Marketing Trends!
January is without doubt a time for new beginnings, thinking about what you would like to achieve in the year ahead; but also a time for reflection, thinking about how your business performed in 2017. Understanding what small business 2018 marketing trends are coming up and how they may influence your business will be really…
Read MoreBack to school – a Digital Marketing refresh!
In today’s digital marketing world things move fast, buyer decisions are made quicker and customers expect faster responses to questions and queries than ever before. I have worked in marketing for nearly 20yrs, things change so quickly, especially within the digital marketing arena, it had been a while since I had studied anything formally so…
Read MoreWhat makes a good email subject line?
When it comes to getting your emails opened, an effective email subject line is one of the most important factors. Think about it – all your hard work in crafting the perfect email will go to waste if no one reads it! A good subject line will entice more people to open your emails, help…
Read MoreEmail Marketing Case Study – with PayPal
In this blog, we will be looking at an email marketing case study focusing on a campaign from PayPal, looking at why it creates engagement with its audience and how you, as a small business owner, can harness these tips and tricks for your own benefit. While there are many brands that stand out for…
Read MoreEmail Marketing Campaigns – a key tool for the tourism industry
It is definitely that time of year when most of us wish to take some down time and head for warmer climes, often to avoid the British weather! This is also the time of year when we may see renewed energy and focus from the travel industry and an increase in their email marketing campaigns,…
Read MoreGame of Chess? Reviewing your Marketing Plan
Game of chess anyone? We have talked a lot about marketing strategies and chess more than any other game requires you to refine your strategic thinking, it is a topic we will continue to look at because it is so important, your marketing plan forms part of this. Designed to create awareness and generate interest…
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