Market Research
Using Market Research to Better Understand your Customers
Jauary is a strange time of year. On one hand there is a slight sense of sadness, post the festive season, but that is mixed with a sense of new beginnings and purpose. This time of year we often talk about fresh starts and new beginnings, striving to make changes and improve things. As small…
Read MoreHow to keep up with changing small business trends
The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…
Read MoreIntroducing your Ideal Client
We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley. We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…
Read MoreThe joy of Marketing Statistics – A Small Business guide to Market Research
This week we are delighted to invite our resident marketing research guru Michelle Quickfall to tell us a bit more about how important it is to understand your marketing statistics for a small business, here is what she had to say: At Rimu Marketing we talk a lot about understanding and defining your ideal client. …
Read MoreMeet your ultimate target audience
I was fortunate enough to visit Barcelona at the end of January, a fantastic city, well worth a visit if you have not been. We were lucky enough to stay at one of Marriott’s Autograph hotels, a brand that “celebrates boutique hotels which are unique in design and thoughtful in spirit” (their words not mine). The service…
Read More