Marketing Resources
4 tips to help refocus your business this Autumn
As everyone returns from holiday and the children head back to school, this time of year somehow feels like a fresh start and a new beginning. Now is the perfect time to refocus and try to drive business for the remainder of 2017, and start to think about what 2018 might bring. We talk a…
Read MoreWhat makes a good email subject line?
When it comes to getting your emails opened, an effective email subject line is one of the most important factors. Think about it – all your hard work in crafting the perfect email will go to waste if no one reads it! A good subject line will entice more people to open your emails, help…
Read MoreEmail Marketing Case Study – with PayPal
In this blog, we will be looking at an email marketing case study focusing on a campaign from PayPal, looking at why it creates engagement with their audience and how you, as a small business owner, can harness these tips and tricks for your own benefit. While there are many brands that stand out for…
Read MoreEmail Marketing Campaigns – a key tool for the tourism industry
It is definitely that time of year when most of us wish to take some down time and head for warmer climes, often to avoid the British weather! This is also the time of year when we may see renewed energy and focus from the travel industry and an increase in their email marketing campaigns,…
Read MoreCustomer Retention Case Study: Sainsbury’s
Is customer retention a thing of the past? More and more, larger businesses seem to be taking the opportunity to increase existing clients prices year on year, assuming that they will not take time out of their busy schedules to review household outgoings such as: home insurance premiums or the cost of household fuel. There…
Read MoreHow will GDPR effect your marketing?
There seems to be ever increasing discussion within the marketing industry at the moment as organisations realise they need to prepare for the new General Data Protection Regulations (GDPR), coming into force on 25th May 2018. Alongside the GDPR regulation changes there is also an update planned for the E-privacy laws, both of these updates…
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