Marketing Resources
How important is customer loyalty for a small business?
I recently had an interesting experience when renewing my home insurance. Now like many I watch the programmes on television which advise you to shop around and over the last few years I had been lazy. Being busy running a business and home I had not taken the time to review my home insurance. Well…
Read MoreMoney Talks – How to interpret your marketing metrics
Guest Blog by Michelle Quickfall – Freelance Marketing Consultant We know when our clients decide to invest their hard earned money, they usually wish to understand ‘What return will I get?’ and investing in your business is no different. However, the fundamental question can sometimes be lost in business, marketing or accounting jargon and as…
Read MoreIs your small business beach ready?
The summer holidays are pretty much upon us, whether you are trying to juggle family commitments over the next 6-weeks or just trying to work around your client’s reduced time in the office, demand for your product or services may slow down. I get asked quite a lot how as a small business, they can…
Read MoreCase Study: Land Rover’s Sponsorship of Windsor Horse Show
This year I was lucky enough to visit Windsor Horse Show. I love horses and was lucky to grow up with these beautiful animals, I consider myself to be a horse woman although I don’t currently own one or ride as regularly as I would like. Windsor Horse Show is an amazing event and one…
Read MoreClient Case Study: Guardian Technologies
At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors. We wanted to share a recent client case study to illustrate some of the projects we have worked on recently with one of our clients, Guardian Technologies. We have worked with Guardian Technologies for about 18-months and…
Read MoreThe joy of Marketing Statistics – A Small Business guide to Market Research
This week we are delighted to invite our resident marketing research guru Michelle Quickfall to tell us a bit more about how important it is to understand your marketing statistics for a small business, here is what she had to say: At Rimu Marketing we talk a lot about understanding and defining your ideal client. …
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