Marketing Strategy
2025 Small Business Trends
As we start to wrap up the year, as part of our planning cycle it is the perfect time to look at the 2025 small business trends coming up on the horizon for next year. I have to say that in doing this reasearch and preparation for a recent webinar, there is lots to come…
Read MoreThe Best Way To Attract New Clients On A Budget
With a sense of continued caution amongst small business owners, this month it feels like I am having quite a few conversations about the best way to attract new clients on a budget. This was also one of the key questions that came out of our annual customer survey back at the beginning of the…
Read MoreUsing The 7 P’s Of Marketing To Plan For 2024
January has the feeling of a fresh start and a new beginning. With many of us making resolutions or setting intentions to be different or make changes, it is an ideal time of year for many small business owners to plan for the year ahead. I talk alot about marketing strategy planning because it is…
Read More5 Steps To Reset Your Marketing Strategy This Autumn
September always has that back to school feeling and a sense of new beginnings. As we return from our summer adventures, refreshed, it feels like the right time to re-focus on our small businesses with renewed energy. This year with the media talking about the impact of an economic downturn it feels like now, more…
Read MoreBoutique Hotel Marketing Strategies To Drive Revenue
This is the first in our blog series where we plan to share marketing tips with a particular industry or sector in mind. The first focus is on boutique hotel marketing strategies, which include self-catering accommodation, glamping sites and small guest houses. The hotel and accommodation sector has changed hugely over recent years with the…
Read More6 Ways To Streamline Your Small Business Marketing
This month, 15-21 May, is Mental Health Awareness Week, and this year the focus is on anxiety. Anxiety is a normal emotion which can sometimes spiral out of control. Many things can trigger anxiety, perhaps in response to a change in circumstances at home, such as having a baby, setting up a small business or…
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