Marketing Strategy
The Debate between Retention vs Acquistion Marketing
I love this time of year, January has that sense of a fresh start and new beginnings. My inbox has been full of planning tips and advice on why we should reflect, reset and refocus for the year ahead. I see the importance of taking time to reflect and in the post festive haze, now…
Read MoreYour Ideal Client: A Smarter Way to Grow Your Business
I love September, it always has that back to school feeling, a sense of a fresh start and new beginning. For many it also signals one of the most productive times of the year as the nights draw in. For many small businesses it is also the perfect time to review how things are going…
Read More2025 Small Business Trends
As we start to wrap up the year, as part of our planning cycle it is the perfect time to look at the 2025 small business trends coming up on the horizon for next year. I have to say that in doing this reasearch and preparation for a recent webinar, there is lots to come…
Read MoreThe Best Way To Attract New Clients On A Budget
With a sense of continued caution amongst small business owners, this month it feels like I am having quite a few conversations about the best way to attract new clients on a budget. This was also one of the key questions that came out of our annual customer survey back at the beginning of the…
Read MoreUsing The 7 P’s Of Marketing To Plan For 2024
January has the feeling of a fresh start and a new beginning. With many of us making resolutions or setting intentions to be different or make changes, it is an ideal time of year for many small business owners to plan for the year ahead. I talk alot about marketing strategy planning because it is…
Read More5 Steps To Reset Your Marketing Strategy This Autumn
September always has that back to school feeling and a sense of new beginnings. As we return from our summer adventures, refreshed, it feels like the right time to re-focus on our small businesses with renewed energy. This year with the media talking about the impact of an economic downturn it feels like now, more…
Read More