Marketing Strategy
How do I find new clients?
“How do I find new clients?” or “How do I find more customers?” Is a conversation I have with many of my clients and is often quite a big driver for them to seek marketing support. With so many choices and options out there these days – how do you know where to focus your…
Read MoreWhat is your vision statement and why do you need one?
When I meet with a new client and we start to talk about their marketing needs and the journey they wish to take, we start with a marketing strategy. Part of our marketing strategy discussions is around defining the long term vision for the business. In our latest blog we explore “What is a vision…
Read More7 reasons your business is failing to attract new customers
January is a really good time of year to take stock for any small business owner. We naturally in our down times think about what makes us happy and where we want to focus our energies as we move forward. This mindset is magnified when we add into the mix new years resolutions and that…
Read MoreSimple marketing tips for a start-up or small business
A new year is just around the corner and is the perfect time to consider what happens next? What do I want to achieve and what will things look like this time next year? For those who have not yet taken the plunge 2020 could mark the start of a new business venture or will…
Read MoreWhy client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
Read MoreWhat’s the point of a Small Business Marketing Plan?
By Christina Haigh, Freelance Marketing Consultant When we meet with small business owners there are often two key questions which are often asked. The first question is, do I need a small business marketing plan? Isn’t that something that only large organisations can afford. The answer to the first question is, no all businesses should…
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