Marketing Strategy
How can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
Read MoreMarketing Strategy for business – your definitive small business guide
It was reported in December 2018 that 99% of all UK businesses were small businesses, with fewer than 250 employees. Most of Rimu Marketing’s clients are small business owners and who are focused, driven and successful, but in many cases do not have a clear marketing strategy to help them realise their full business ambition;…
Read MoreGetting the most out of your Event Marketing
We are delighted to welcome our new team member Christina Haigh. In her first blog for us she explains why we should be considering event marketing into the mix as a way to connect with our target audience. Here is what she had to say: With smartphones, tablets in regular use and WIFI in every…
Read MoreIntroducing your Ideal Client
We conducted research at the end of 2018, to understand more about the marketing challenges faced by small businesses in the Thames Valley. We had a great response and there was an overwhelming message, the key challenges small businesses faced was that they needed to find more clients. In fact over 90% of respondents said…
Read More7 Essential Small Business 2019 Marketing Trends
January is certainly a time for reflection and a time to plan for the year ahead. The marketing industry continues to change and evolve at an ever increasing pace. To help you get started we wanted to share our essential small business 2019 marketing trends with you. 2018 was a good year (CLICK HERE to…
Read MoreRimu Marketing’s 12 Days of Christmas . . .
This time of year is a busy one with retail shops trying very hard to attract your attention with their creative and festive marketing campaigns. With shoppers spending in excess of £2m in the UK for many businesses it will be the difference between a profitable end of year and not. The retail audience…
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