Marketing Strategy
Money Talks – How to interpret your marketing metrics
Guest Blog by Michelle Quickfall – Freelance Marketing Consultant We know when our clients decide to invest their hard earned money, they usually wish to understand ‘What return will I get?’ and investing in your business is no different. However, the fundamental question can sometimes be lost in business, marketing or accounting jargon and as…
Read MoreWhat is a digital footprint? And how do you use it to become a talent magnet?
Today, more than ever we live in a digital world. We use the internet for everything, booking a restaurant; finding out the address of the local florist; communicating with friends and family; and yes also in our search for a new job or recruiting for one. So, what is a digital footprint? Simply, it is the…
Read MoreThe Power of Radio Marketing!
On Friday 6 April I was delighted to join Melissa Gale on the Marlow FM Biz Buzz programme. This got me thinking, about the future of more traditional forms of media such as press advertising, TV, radio and outdoor eg: billboards and bus stops, etc. When I first qualified with the CIM on my marketing…
Read MoreUnderstanding your marketing plan!
January is the perfect time to review your business performance and think about what you would like to achieve in 2018. There are a couple of key tools that we would like to look at to help you achieve this, your marketing strategy and marketing plan. So how does your marketing strategy and plan work…
Read More9 Essential Small Business 2018 Marketing Trends!
January is without doubt a time for new beginnings, thinking about what you would like to achieve in the year ahead; but also a time for reflection, thinking about how your business performed in 2017. Understanding what small business 2018 marketing trends are coming up and how they may influence your business will be really…
Read MoreBack to school – a Digital Marketing refresh!
In today’s digital marketing world things move fast, buyer decisions are made quicker and customers expect faster responses to questions and queries than ever before. I have worked in marketing for nearly 20yrs, things change so quickly, especially within the digital marketing arena, it had been a while since I had studied anything formally so…
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