Marketing Strategy
4 tips to help refocus your business this Autumn
As everyone returns from holiday and the children head back to school, this time of year somehow feels like a fresh start and a new beginning. Now is the perfect time to refocus and try to drive business for the remainder of 2017, and start to think about what 2018 might bring. We talk a…
Read MoreGame of Chess? Reviewing your Marketing Plan
Game of chess anyone? We have talked a lot about marketing strategies and chess more than any other game requires you to refine your strategic thinking, it is a topic we will continue to look at because it is so important, your marketing plan forms part of this. Designed to create awareness and generate interest…
Read MoreMeet your ultimate target audience
I was fortunate enough to visit Barcelona at the end of January, a fantastic city, well worth a visit if you have not been. We were lucky enough to stay at one of Marriott’s Autograph hotels, a brand that “celebrates boutique hotels which are unique in design and thoughtful in spirit” (their words not mine). The service…
Read MoreWhat is so important about small business branding?
So, lets start at the beginning, what is branding? And as a small business why do you need it? Simply branding can be defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” Source: Entrepreneur. Effective branding will enable you to differentiate yourself from…
Read MoreDriving your Small Business
When you run your own small business, getting back to into the working spirit after the summer holidays can be tough, whether you have been off with the family or continuing to work. Some how the long, lazy, warm summer evenings seem to absorb all of our energies. Without a manager setting you targets and…
Read MoreWhat is a Marketing Strategy?
When I start to work with a new client, regardless of size, a key start point is to help them build their Marketing Strategy. I often get asked what is that and why do I need one? Well, your Marketing Strategy is the thinking behind any of your marketing activity. It is the long term…
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