Small Business Guidance
The Debate between Retention vs Acquistion Marketing
I love this time of year, January has that sense of a fresh start and new beginnings. My inbox has been full of planning tips and advice on why we should reflect, reset and refocus for the year ahead. I see the importance of taking time to reflect and in the post festive haze, now…
Read More2026 Small Business Marketing Trends
2026 is shaping up to be a transformative year for small businesses. A lot happened in 2025 with some key trends emerging, we will see some of those trends build as we move into 2026. Small business owners are navigating a market defined by a rapidly changing digital landscape, a continued focus on the environment…
Read MoreAgile Marketing: Leading the Digital Future
On 08 October, I attended the 2025 CIM Annual Marketing Conference at Henley Business School. I always really enjoy these sessions as they are a chance to reflect and review what is changing in the marketing world. It is really good to step away from the desk and hear from industry sector leaders on what…
Read MoreYour Ideal Client: A Smarter Way to Grow Your Business
I love September, it always has that back to school feeling, a sense of a fresh start and new beginning. For many it also signals one of the most productive times of the year as the nights draw in. For many small businesses it is also the perfect time to review how things are going…
Read MoreWhat does good customer service look like?
In a world of instant gratification and fast-paced technology, the definition of good customer service is evolving but some timeless principles remain essential. Today’s customers getting used to service from brands like Amazon and Deliveroo expect efficiency, responsiveness and convenience, but they also crave authentic, human connections. So what does good customer service really look…
Read MoreThe Business Coach’s Guide to Using Social Media
As a business coach, you know that social media can be a powerful tool to attract and connect with your clients, build relationships and showcase your expertise. LinkedIn has over 1 billion members and 25% of them engage with brand content, Instagram has 2 billion users and Facebook over 3 billion! Imagine being able to…
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