Small Business Guidance
Choosing the right social media platform for your business
In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…
Read MoreHow to build your social media strategy
There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…
Read MoreSeasonal Marketing Campaigns – 6 tips to get you started
There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…
Read MoreThe Dark Art of SEO
What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, this means working to ensure that your website, content and profile are highly ranked on search engines such as Bing, Yahoo, and most importantly, our dark overlord, Google. Some social media sites such as YouTube and Instagram have similar algorithms and might well…
Read More7 tips to drive small business growth
I love September. It always has that back to school feeling and the idea of a fresh start. A perfect time to refocus, reset and review what area of small business growth you need to work on. Is it too early to talk about Christmas? Generally, planning at this time of year does include thinking…
Read More10 tips on how to grow your Instagram following
This month we are focusing on social media and sharing some hints and tips to help you grow your following. With this in mind I am delighted that Alanah Light, founder of Light Social has agreed to share her words of wisdom, on how to grow your Instagram following, here is what she had to…
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