Small Business Guidance
Marketing Glossary – for small business owners
When I start to work with a new client, I am passionate about how we promote their business and lots of ideas get generated. Often in my enthusiasm I start to use lots of marketing jargon. One thing I often say to my clients is, please stop me if I use terms that don’t make…
Read More4 Social Media Updates Coming this Summer
Guest blog post by Polly Reed In the ever-changing world of social media, it can feel like changes happen overnight that can be easily missed. Keeping up-to-date with the new tools and social media updates across the platforms is essential for making the most of them for your small business. In this week’s guest blog,…
Read MoreContent Ideas for Small Businesses
A frequent conversation I have with my clients is around deciding “What content should I share?” or “What content would my audience find interesting?”. There are many choices and without a doubt, “Content is king” in today’s digital marketing world. Getting the right content balance that explains your business proposition, resonates with your audience, and…
Read More7-steps to create a small business content strategy
A phrase which is commonly used in today’s digital marketing world is that – “Content is king”. Today marketing has moved from being a push activity to one of engagement and sharing of useful information to show how you could help to solve your target audience’s pain points and challenges. Research today shows that there are over…
Read More6 tips on how to write successful email subject lines
As a small business owner email marketing is a gift. You can speak directly to your audience, you have control of the data (as long as you adhere to GDPR regulations) and you have space to start the conversation. Done in the right way it can help to not only continue the conversation with your clients, retaining…
Read MoreGDPR – 2 years on!
Its nearly 2 years ago since the new GDPR regulations came into force on 25th May 2018. We were delighted that Louise Hickman from Trusted Compliance Solutions was able to update us on where we have got to and how things have changed over the last 2 years – thank you Louise for the guest…
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