Small Business Guidance
Simple marketing tips for a start-up or small business
A new year is just around the corner and is the perfect time to consider what happens next? What do I want to achieve and what will things look like this time next year? For those who have not yet taken the plunge 2020 could mark the start of a new business venture or will…
Read MorePlanning your festive marketing campaign
Christmas trading can make a significant impact on the success of any retailer. With the Christmas Day only 7-weeks away, many small businesses will have already started to develop or have launched their festive marketing campaigns. With Black Friday also on the horizon on Friday 29 November it is a busy time of year. For…
Read MoreWhy client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
Read MoreWebsite Platforms – A brief review
When we start to work with a new client, often the first thing we consider is their website – Does it accurately explain what they do? Does it have the best customer journey? A website these days is a key marketing hub, especially for a small business – think of it as your shop window.…
Read MoreWhat you need to know about email marketing for small businesses
With the rise of social media over recent years email marketing for small businesses has some what taken a little bit of a back seat. Having said that when your marketing ROI (Return on Investment) is 40:1 or more, it is a media channel which should not to be forgotten and one that should have…
Read More6 tips to help write your content marketing plan
Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future. We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…
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