Small Business Guidance
Day in the life of a Marketing Consultant
As a small business entrepreneur you know you need some marketing help to grow your business, but you are not sure where to start. Someone recommends that you get in touch with a marketing consultant. But you are not sure what they do? or How might they be able to help you? Will they help you…
Read MoreHow can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
Read MoreHow to keep up with changing small business trends
The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…
Read More5 rules for online Customer Engagement Marketing
As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day. As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…
Read MoreMarketing ideas for hotels
There are many different types of hotels, either individual or as part of a group, located across the world all catering to different needs, budgets and locations. As a hotel owner one of the biggest challenges you will face is to fill and maximise on capacity of your hotel on a Sunday evening/ low demand…
Read MoreMarketing Strategy for business – your definitive small business guide
It was reported in December 2018 that 99% of all UK businesses were small businesses, with fewer than 250 employees. Most of Rimu Marketing’s clients are small business owners and who are focused, driven and successful, but in many cases do not have a clear marketing strategy to help them realise their full business ambition;…
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