Small Business Guidance
Why client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
Read MoreWebsite Platforms – A brief review
When we start to work with a new client, often the first thing we consider is their website – Does it accurately explain what they do? Does it have the best customer journey? A website these days is a key marketing hub, especially for a small business – think of it as your shop window.…
Read MoreWhat you need to know about email marketing for small businesses
With the rise of social media over recent years email marketing for small businesses has some what taken a little bit of a back seat. Having said that when your marketing ROI (Return on Investment) is 40:1 or more, it is a media channel which should not to be forgotten and one that should have…
Read More6 tips to help write your content marketing plan
Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future. We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…
Read MoreDay in the life of a Marketing Consultant
As a small business entrepreneur you know you need some marketing help to grow your business, but you are not sure where to start. Someone recommends that you get in touch with a marketing consultant. But you are not sure what they do? or How might they be able to help you? Will they help you…
Read MoreHow can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
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