Small Business 2021 Marketing Trends
Many were pleased to see the conclusion of 2020 and see in the new year. Without doubt things were different in 2020 and the predictions we looked at this time last year in our “Small Business Trends for 2020” article did not quite play out, some themes definitely did still play out. Perhaps things happened…
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2020 A year in review
What a year! Where do we start? We wanted to take some time to consider – 2020 A year in review. Who would have predicted this time last year the events that have taken place? I certainly would not. It has been like watching a movie. With so many unprecedented events, even the Oxford Dictionary…
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Choosing the right social media platform for your business
In today’s digital world social media forms a key part of the marketing toolkit, used by many to help promote their small business, engage with their target audience and sell their product or service. There are many different social media platforms, all with their own unique benefits to choose from. It is important to choose…
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How to build your social media strategy
There are many ways you can connect with your ideal client and in recent years social media has become one of the best and most cost-effective ways for small businesses to achieve this. Defining your social media strategy and considering how it works alongside your other marketing activity is really important. What is a social…
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Seasonal Marketing Campaigns – 6 tips to get you started
There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…
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The Dark Art of SEO
What is SEO? SEO stands for Search Engine Optimisation. In a nutshell, this means working to ensure that your website, content and profile are highly ranked on search engines such as Bing, Yahoo, and most importantly, our dark overlord, Google. Some social media sites such as YouTube and Instagram have similar algorithms and might well…
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