What is your vision statement and why do you need one?

By Sophie Comas / January 31, 2020

When I meet with a new client and we start to talk about their marketing needs and the journey they wish to take, we start with a marketing strategy. Part of our marketing strategy discussions is around defining the long term vision for the business. In our latest blog we explore “What is a vision…

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7 reasons your business is failing to attract new customers

By Sophie Comas / January 17, 2020

January is a really good time of year to take stock for any small business owner. We naturally in our down times think about what makes us happy and where we want to focus our energies as we move forward. This mindset is magnified when we add into the mix new years resolutions and that…

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Small Business Marketing Trends of 2020

By Sophie Comas / January 3, 2020

In the hustle and bustle of wrapping up for 2019 it took me by surprise the first time someone referenced 2020 as ‘the new decade’.  It made me stop and think, I am not sure why, it is only another year, but somehow a new decade seemed to magnify the idea that we take stock and…

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Build a customer loyalty programme for your small business

By Sophie Comas / December 13, 2019

It is often cited that to acquire new customers it can be as much as 10 times more expensive vs engaging with your existing customers.  So with this in mind it is important to consider, as a small business owner or start-up, how to focus on keeping your existing clients happy and reward them.  Of course it…

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Simple marketing tips for a start-up or small business

By Sophie Comas / November 22, 2019

A new year is just around the corner and is the perfect time to consider what happens next? What do I want to achieve and what will things look like this time next year? For those who have not yet taken the plunge 2020 could mark the start of a new business venture or will…

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Planning your festive marketing campaign

By Sophie Comas / November 1, 2019

Christmas trading can make a significant impact on the success of any retailer. With the Christmas Day only 7-weeks away, many small businesses will have already started to develop or have launched their festive marketing campaigns. With Black Friday also on the horizon on Friday 29 November it is a busy time of year. For…

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