Build a customer loyalty programme for your small business
It is often cited that to acquire new customers it can be as much as 10 times more expensive vs engaging with your existing customers. So with this in mind it is important to consider, as a small business owner or start-up, how to focus on keeping your existing clients happy and reward them. Of course it…
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Simple marketing tips for a start-up or small business
A new year is just around the corner and is the perfect time to consider what happens next? What do I want to achieve and what will things look like this time next year? For those who have not yet taken the plunge 2020 could mark the start of a new business venture or will…
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Planning your festive marketing campaign
Christmas trading can make a significant impact on the success of any retailer. With the Christmas Day only 7-weeks away, many small businesses will have already started to develop or have launched their festive marketing campaigns. With Black Friday also on the horizon on Friday 29 November it is a busy time of year. For…
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Why client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
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Website Platforms – A brief review
When we start to work with a new client, often the first thing we consider is their website – Does it accurately explain what they do? Does it have the best customer journey? A website these days is a key marketing hub, especially for a small business – think of it as your shop window.…
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Client Case Study: Illuminate You
At Rimu Marketing we enjoy working with a broad range of small businesses to help them establish a good solid framework from which to drive their business forward. We work across a diverse range of sectors including HR, Leadership Development and Executive Coaching. With this in mind we wanted to share a recent client case…
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