Planning your festive marketing campaign
Christmas trading can make a significant impact on the success of any retailer. With the Christmas Day only 7-weeks away, many small businesses will have already started to develop or have launched their festive marketing campaigns. With Black Friday also on the horizon on Friday 29 November it is a busy time of year. For…
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Why client testimonials & reviews help to build brand trust.
Across many marketing channels in today’s digital world, we talk about client testimonials or reviews. Often a positive review can help you to sell more of your product or service, offering an unbiased perspective of your product (assuming they are genuine, but that is a different conversation). In this month’s blog we wish to explore:…
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Website Platforms – A brief review
When we start to work with a new client, often the first thing we consider is their website – Does it accurately explain what they do? Does it have the best customer journey? A website these days is a key marketing hub, especially for a small business – think of it as your shop window.…
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Client Case Study: Illuminate You
At Rimu Marketing we enjoy working with a broad range of small businesses to help them establish a good solid framework from which to drive their business forward. We work across a diverse range of sectors including HR, Leadership Development and Executive Coaching. With this in mind we wanted to share a recent client case…
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Running for Charity – Supporting the NRAS
This month in my wisdom I will be running the Windsor 10k in aid of a local, Maidenhead based charity – The National Rheumatoid Arthritis Society (NRAS). The NRAS do an amazing job in supporting people who have been diagnosed with Rheumatoid Arthritis. Supporting a local charity and helping to drive awareness of the great…
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What you need to know about email marketing for small businesses
With the rise of social media over recent years email marketing for small businesses has some what taken a little bit of a back seat. Having said that when your marketing ROI (Return on Investment) is 40:1 or more, it is a media channel which should not to be forgotten and one that should have…
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