How can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
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How to keep up with changing small business trends
The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…
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Celebrating Rimu Marketing’s 5th birthday
As the song says “Oh what a night”! On Thursday 25th April about 40 guests joined together to celebrate Rimu Marketing’s 5th birthday. A charity fund raising network event in aid of Smart Works Reading, hosted at the brilliant Roof Space at Brand Potential. The venue was perfect, decorated and all set to host an…
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5 rules for online Customer Engagement Marketing
As individuals we are bombarded, daily, with many messages, in recent research from Marketo they claim that we receive about 3,000 messages per day. As a small business marketing consultant we see many of our clients who have limited time and budget, finding it difficult to cut through all of that noise and connect with their…
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Rimu Marketing’s 5th Birthday Celebrations!
This month we celebrate Rimu Marketing’s 5th birthday! Over the last few years we have been on quite a journey, to take us from our humble beginnings; to more recently working with an amazing selection of businesses including: an IT company, a Boutique Hotel, Coaches, Interior Designers, Health businesses and even a Canine Dog Massage…
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Marketing ideas for hotels
There are many different types of hotels, either individual or as part of a group, located across the world all catering to different needs, budgets and locations. As a hotel owner one of the biggest challenges you will face is to fill and maximise on capacity of your hotel on a Sunday evening/ low demand…
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