6 tips to help write your content marketing plan
Content marketing has exploded over the last 5-10yrs; and some would argue that marketing will only be about content in the future. We have moved from an approach, which pushes information towards consumers and promotes what an organisation wishes to sell to them; to a model where there is so much information available to consumers that…
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Client Case Study: The Mind Hub
At Rimu Marketing we work with a number of inspirational small businesses across a diverse range of sectors. We wanted to share a recent client case study illustrating the type of marketing support we can offer our clients. We have worked with The Mind Hub for about 6-months and in that time we have laid down some…
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Day in the life of a Marketing Consultant
As a small business entrepreneur you know you need some marketing help to grow your business, but you are not sure where to start. Someone recommends that you get in touch with a marketing consultant. But you are not sure what they do? or How might they be able to help you? Will they help you…
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How can customer segmentation help me to define my target audience?
By Christina Haigh, Freelance Marketing Consultant At its core, marketing is about reaching and engaging with your target audience so that they buy into you and buy from you. You want to effectively communicate your product and/ or service offering to those most likely to benefit from your offering, but also crucially – most likely…
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How to keep up with changing small business trends
The digital world around us is moving at an ever increasing pace, we need to think about the best way to not only keep up with changes in small business trends, changes to our industry but also those within the marketing industry, successful marketing is such a vital part of running a business. If we…
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Celebrating Rimu Marketing’s 5th birthday
As the song says “Oh what a night”! On Thursday 25th April about 40 guests joined together to celebrate Rimu Marketing’s 5th birthday. A charity fund raising network event in aid of Smart Works Reading, hosted at the brilliant Roof Space at Brand Potential. The venue was perfect, decorated and all set to host an…
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