What is a digital footprint? And how do you use it to become a talent magnet?
Today, more than ever we live in a digital world. We use the internet for everything, booking a restaurant; finding out the address of the local florist; communicating with friends and family; and yes also in our search for a new job or recruiting for one. So, what is a digital footprint? Simply, it is the…
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The joy of Marketing Statistics – A Small Business guide to Market Research
This week we are delighted to invite our resident marketing research guru Michelle Quickfall to tell us a bit more about how important it is to understand your marketing statistics for a small business, here is what she had to say: At Rimu Marketing we talk a lot about understanding and defining your ideal client. …
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The Power of Radio Marketing!
On Friday 6 April I was delighted to join Melissa Gale on the Marlow FM Biz Buzz programme. This got me thinking, about the future of more traditional forms of media such as press advertising, TV, radio and outdoor eg: billboards and bus stops, etc. When I first qualified with the CIM on my marketing…
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Celebrating Rimu Marketing's 4th Birthday!
I cannot believe that this month we celebrate Rimu Marketing’s 4th birthday. When I think back to those early days and what we have achieved, we have come a long way and what a journey it has been. Most importantly, we have met and worked with a number of inspirational and very successful small business…
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The pitfalls of blog writing – 8 things to avoid
In today’s digital world, there is no question that blog writing has become an everyday part of your marketing mix for any small business. Not only will it help you improve the SEO on your website; but more importantly a blog enables you to share your opinions or debate a news item with your ideal…
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6 Marketing tips to grow your Interior Design business
The interior design industry is booming and going from strength to strength, in January 2018 the Department of Culture, Media and Sport reported high growth for the creative industry, now contributing an incredible £8.8m to the UK economy every hour, with the whole sector being +10% YOY. As the cost of moving has increased in…
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