Email Marketing Case Study – with PayPal
In this blog, we will be looking at an email marketing case study focusing on a campaign from PayPal, looking at why it creates engagement with its audience and how you, as a small business owner, can harness these tips and tricks for your own benefit. While there are many brands that stand out for…
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Email Marketing Campaigns – a key tool for the tourism industry
It is definitely that time of year when most of us wish to take some down time and head for warmer climes, often to avoid the British weather! This is also the time of year when we may see renewed energy and focus from the travel industry and an increase in their email marketing campaigns,…
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Game of Chess? Reviewing your Marketing Plan
Game of chess anyone? We have talked a lot about marketing strategies and chess more than any other game requires you to refine your strategic thinking, it is a topic we will continue to look at because it is so important, your marketing plan forms part of this. Designed to create awareness and generate interest…
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Customer Retention Case Study: Sainsbury’s
Is customer retention a thing of the past? More and more, larger businesses seem to be taking the opportunity to increase existing clients prices year on year, assuming that they will not take time out of their busy schedules to review household outgoings such as: home insurance premiums or the cost of household fuel. There…
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How to spring clean your social media!
Spring is sprung, and there is a definite warmth to the air (although you might not believe it with the rain over the last few days). As with all things why not take the opportunity to spring clean your social media channels? So what do I mean with this? Well it is always a good…
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How will GDPR effect your marketing?
There seems to be ever increasing discussion within the marketing industry at the moment as organisations realise they need to prepare for the new General Data Protection Regulations (GDPR), coming into force on 25th May 2018. Alongside the GDPR regulation changes there is also an update planned for the E-privacy laws, both of these updates…
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