The shop window to your business
This month, we are delighted to welcome our guest blog writer, Joanne Howe, Creative Copywriter from www.joannehowe.com who will talk to us a little more about the importance of having great website content. Read on to discover what Jo has to say . . Have you ever walked along the high street, been drawn to a striking…
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Top 10 tips to write an engaging blog
At the beginning of the year I asked my clients what areas of marketing they felt they most needed some help with, writing a good blog was definitely one area that people wanted to hear more about, hence the inspiration for this article. There is so much content available today online, how do you make yours…
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Meet your ultimate target audience
I was fortunate enough to visit Barcelona at the end of January, a fantastic city, well worth a visit if you have not been. We were lucky enough to stay at one of Marriott’s Autograph hotels, a brand that “celebrates boutique hotels which are unique in design and thoughtful in spirit” (their words not mine). The service…
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Marketing Resources for small businesses
The corporate marketing world is very different to that of a small business, as you would expect. However, there are huge learnings that we can take from our experiences within the corporate sector. Over the last three years or so, I have through necessity, embarked upon a journey of discovering some great and I am…
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Valuable Small Business 2017 Marketing Trends
I have been reading with interest the emails coming into my inbox over the last week or so. The focus has very much been on a fresh start, new challenges and de-cluttering post the indulgences of the festive season. We all wish that we could predict the future, with this in mind I wanted to…
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PR ideas for small businesses
This month we are going to focus on PR. PR, or ‘Public Relations’, relates to the practice of managing your brand image through communication with the public and media outlets. There are many benefits of spending time on PR. These include helping to build awareness of your business, help engage with your target audience and…
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