Marketing Resources for small businesses
The corporate marketing world is very different to that of a small business, as you would expect. However, there are huge learnings that we can take from our experiences within the corporate sector. Over the last three years or so, I have through necessity, embarked upon a journey of discovering some great and I am…
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Valuable Small Business 2017 Marketing Trends
I have been reading with interest the emails coming into my inbox over the last week or so. The focus has very much been on a fresh start, new challenges and de-cluttering post the indulgences of the festive season. We all wish that we could predict the future, with this in mind I wanted to…
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PR ideas for small businesses
This month we are going to focus on PR. PR, or ‘Public Relations’, relates to the practice of managing your brand image through communication with the public and media outlets. There are many benefits of spending time on PR. These include helping to build awareness of your business, help engage with your target audience and…
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What is so important about small business branding?
So, lets start at the beginning, what is branding? And as a small business why do you need it? Simply branding can be defined as: “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products” Source: Entrepreneur. Effective branding will enable you to differentiate yourself from…
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The future of Facebook
As a freelance marketing consultant it concerns me when I meet a small business owner and I hear them say “Oh I don’t have a website, I don’t need one, I have a Facebook page”. In my head plays the Bugs Bunny klaxon sound “NOOOOOOO”, that is the worst thing you can do. So what…
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Driving your Small Business
When you run your own small business, getting back to into the working spirit after the summer holidays can be tough, whether you have been off with the family or continuing to work. Some how the long, lazy, warm summer evenings seem to absorb all of our energies. Without a manager setting you targets and…
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