What is a Marketing Strategy?
When I start to work with a new client, regardless of size, a key start point is to help them build their Marketing Strategy. I often get asked what is that and why do I need one? Well, your Marketing Strategy is the thinking behind any of your marketing activity. It is the long term…
Read MorePartnership Marketing for a small business
There are so many major sporting events taking place this summer eg: the Invictus Games (Orlando 8-12 May); EUFA Euro 2016 (10 June – 10 July) and of course Rio Olympics (5-21 August) to name but a few, it seemed to make sense to look at Sponsorship and Partnership Marketing. Please read on to see…
Read MoreCelebrating Rimu Marketing's 2nd Birthday!
I can’t believe that it is Rimu Marketing’s 2nd Birthday! I have learnt so much along the way and had the pleasure to meet with so many amazing and fantastic inspirational businesses, this got me thinking. When I was trying to decide what I would do to celebrate 2 yrs of Rimu Marketing I…
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