2023 Small Business Marketing Trends
As life begins to return to normal, post the festive season, there is an air of reflection, planning and positivity. At this time of year, it feels like a fresh start, a new beginning and a time to reflect on what to continue doing or do differently. My year kicked off with an online networking…
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2022 – A marketing year in review
As I look out of my window this morning, we have snow! I love the snow and it always causes great excitement in our house. As we start to slow down in preparation for the festive season, it is a good time to reflect on the year just past before turning our attention to the new year…
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What is customer retention marketing?
We have started to work on our 2023 marketing plans with many of our clients this month. As part of these discussions there seems to have been a reoccurring theme around how they engage with their current clients, it got me thinking. Our conversations reminded me that this area of marketing (customer retention) really is…
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2023 Content Planning
I cannot believe that we are already starting to think about 2023 content planning, but it is a topic which has cropped in conversation with my clients over the last few weeks. With just 75 days until Christmas (at time of writing), it might seem a little early to start planning for 2023, but there…
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Kick start your Q4 marketing mindset
As the kids return to school, this time of year has a sense of new beginnings and fresh starts. In our latest blog we wanted to consider how our marketing mindset will influence our successes as we approach the final quarter. We often talk about marketing strategy as it is such a key part of successful marketing,…
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4 Social media updates to keep an eye on 
The world of social media is forever changing. With new platforms popping up, app updates and ever-changing trends, as a small business owner, keeping up with the social media changes can be hard, but important to keep an eye on. Whilst it can be tempting to spread your marketing efforts far and wide across all…
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