Back to school – focusing on Q4 marketing planning
September always feels like a new, fresh start to me. I think that even now, I still remember that back to school feeling, I loved the feeling of freshness and excitement of choosing a new pencil case, notebooks and pens! Now is the perfect time to start to focus on your Q4 marketing planning, to put…
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Client Case Study: Revolutions Fit
At RIMU Marketing we enjoy working with a broad range of inspirational small business owners, to help them establish a solid marketing platform, from which to grow their business. We work across a diverse range of sectors including personal trainers, sports and wellbeing specialists. With this in mind we wanted to share a recent client case…
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Local marketing – Advantage Card
Do you invest in local marketing? For many small business owners, this can be a key marketing channel and focus. There are some fabulous opportunities to help you build a community of supporters in your local area, particularly if you live in the Royal Borough of Windsor and Maidenhead! This month we are delighted to…
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Email marketing – a guide for small businesses
I recently had an interesting conversation with a small business owner, who did not want to bother with email marketing and did not understand the value. It was an interesting view and one that confused me slightly. Email marketing for small businesses is like a gift and in our “Email marketing – a guide for…
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11 Reasons Your Small Service-Based Business Needs a CRM
We were delighted to invite Julia Blake from Blake Consultants to talk to us about CRM systems, explaining what they are and why we need one, regardless of our business size. Here is what Julia had to say: There’s an old-fashioned perception that Customer Relationship Management Systems (CRMs) are digital behemoths for huge organisations, requiring massive…
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Where can I find my target audience?
This time of year, is a great time of year to review your business performance and dust off the marketing strategy you wrote back in January, to see if you are on track or need to make some changes. Two things which underpins all good marketing activity is to understand your target audience and “Where…
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