Social media marketing is a key part of today’s digital landscape and done well it can be a really useful tool to engage with your audience and help convert new business. This channel works best when included as part of an integrated campaign and is part of the wider marketing mix. There are a number of different channels you can work within including: LinkedIn, Instagram, Facebook, Pinterest, You Tube and TIck Tok - the list goes on. Which network you focus on is really down to where your clients hang out and what you are trying to achieve within the organisation..
Why do I need to engage with social media?
Whether you like it or not, as a small business owner social media is a key tool to promote your business in today’s digital world. Not only is it a relatively free media tool to use but it also helps support your other digital activity such as your search engine optimisation (SEO) or PR activity.
It is a great way to continually engage with your customer base and to remind them that you are there and how you can help them. Plus, there are also some advantages to takint the time to discover what your competitors are doing and how other small businesses achieve good engagement.
