Marketing 101: Common Marketing Mistakes to Avoid!

Marketing mistakes to avoid

As a small business owner, you’ve likely poured your heart and soul into what you do. You are passionate about your clients and your business, with big ambitions for growth. But for some reason you see that your marketing is not working and growth is not happening in the way you hoped. You are not…

Read More

Celebrating RIMU Marketing’s 11th Birthday!

Small Business Marketing Tips

They say as you get older time flies and I certainly feel this today, settling down to write this article. It feels like only yesterday that I was talking about celebrating RIMU’s 10th business birthday. A lot has changed over the last year and as always there are highs and lows. The highs are, that…

Read More

2025 Small Business Trends

2025 Small Business Trends

As we start to wrap up the year, as part of our planning cycle it is the perfect time to look at the 2025 small business trends coming up on the horizon for next year. I have to say that in doing this reasearch and preparation for a recent webinar, there is lots to come…

Read More

What is the difference between sales and marketing?

The difference between sales and marketing.

Over the last few weeks discussing the difference between sales and marketing seems to be quite a hot topic of conversation amongst my small business community. Many small business owners have the ambition to grow and it is particularly front of mind as we start to consider the 2025 marketing planning cycle. During a recent…

Read More

How To Grow Your Email List

How to grow your email list

As many of you will know, I am a big fan of email marketing. I think it is a gift for a business of any size, but in particular for small business owners. Email marketing enables us to be personalised in our communications and engage directly with our audiences, plus we also own the data.…

Read More