2023 – A Marketing Year In Review

This year has been a good but an eventful one. I continue to be grateful that we work with some inspirational small business owners who are awesome at what they do and feel fortunate to have also worked on some exciting projects across the year. At time of writing we are finishing the marketing planning…

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6 Festive Marketing Campaign Ideas

Holidays are coming . . . . holidays are coming . . . In my network this week, there seems to be a huge focus on the idea of reflection and taking a moment to consider success. It can be so easy I think to always be looking forward and planning for the next campaign…

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5 Steps To Reset Your Marketing Strategy This Autumn

September always has that back to school feeling and a sense of new beginnings. As we return from our summer adventures, refreshed, it feels like the right time to re-focus on our small businesses with renewed energy. This year with the media talking about the impact of an economic downturn it feels like now, more…

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6 Ways To Streamline Your Small Business Marketing

This month, 15-21 May, is Mental Health Awareness Week, and this year the focus is on anxiety. Anxiety is a normal emotion which can sometimes spiral out of control. Many things can trigger anxiety, perhaps in response to a change in circumstances at home, such as having a baby, setting up a small business or…

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8 Most Frequently Asked Email Marketing Questions

This month we are focusing on email marketing.  Earlier this year, we conducted some research to understand more about some of the challenges our small business audience was facing this year.  Not surprisingly, there were some great questions in there like:  “How do I find more clients?”, “How do I increase my visibility?” and “Where do I focus…

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6 Small Business Marketing Ideas on a Budget

We recently conducted some research amongst small business owners to discover what they thought their biggest marketing challenge was in 2023.  It is something we do every year as a way of keeping connected to our clients and a wider audience, the results were insightful and will help shape some of the content that I plan…

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