Posts Tagged ‘Marketing Planning’
2023 Small Business Marketing Trends
As life begins to return to normal, post the festive season, there is an air of reflection, planning and positivity. At this time of year, it feels like a fresh start, a new beginning and a time to reflect on what to continue doing or do differently. My year kicked off with an online networking…
Read MoreWhat is customer retention marketing?
We have started to work on our 2023 marketing plans with many of our clients this month. As part of these discussions there seems to have been a reoccurring theme around how they engage with their current clients, it got me thinking. Our conversations reminded me that this area of marketing (customer retention) really is…
Read More2023 Content Planning
I cannot believe that we are already starting to think about 2023 content planning, but it is a topic which has cropped in conversation with my clients over the last few weeks. With just 75 days until Christmas (at time of writing), it might seem a little early to start planning for 2023, but there…
Read MoreIs it time for a Marketing Strategy Review?
I can’t quite believe we are already in June – it feels like only yesterday that 2022 was lying ahead of us and we were discussing putting together a marketing strategy for the year ahead. Whilst summer is here at long last and post-lockdown life has returned to somewhat normal (with a few bumps along…
Read MoreEaster Email Marketing Campaign Ideas and Best Practice
In today’s digital world, it is often all about content. Whenever you are starting to plan a new marketing campaign, it is important to consider your audience – what are they thinking? What is important to them? And what challenges are they facing at the moment? Awareness days and key dates in the diary can…
Read More7 key marketing campaign metrics for 2022
January is typically a time of year where we focus on the idea of a fresh start and a new beginning. I have received many emails over the last week offering me support on planning, goal setting and holding me accountable for my achievements in the year ahead. But before we start to set our…
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