Marketing Resources
The Ultimate Guide to Creating your Small Business Content Strategy
In today’s digital world, content is the driving force behind successful small businesses marketing campaigns and the fast advancing influence of Artificial Intelligence (AI) is presenting opportunities which are exciting, if a little terrifying. High quality, engaging content not only boosts brand awareness but it also fosters customer trust and drives sales. However, content that…
Read MoreThe Benefits Of Working With A Marketing Consultant
Tuesday 9 July was a good day, jam packed full of learning, networking and discussions about all things marketing. I was fortunate to attend the 16th CIM Digital Conference just outside of Cambridge at the Duxford War Museum. Now as a secret plane spotter this event caught my eye, not just for the insight and…
Read MoreCelebrating RIMU Marketing’s 10th Birthday
Over the last ten years, RIMU Marketing has gone from strength to strength. The brand story is a fairly familiar one. I initially set up the business to have a flexible working solution around my young family but I soon realised that establishing the business was one of the best decisions I made for my…
Read More8 Things You Need To Know About Website Design
In today’s digital world your website is your virtual shop front that enables your customers to find out more about your business, purchase products or engage with your services. There are often key reasons why small business owners may choose to review their website, declining visitor numbers, slow website or broken pages are some key ones. Once…
Read More6 Ways To Streamline Your Small Business Marketing
This month, 15-21 May, is Mental Health Awareness Week, and this year the focus is on anxiety. Anxiety is a normal emotion which can sometimes spiral out of control. Many things can trigger anxiety, perhaps in response to a change in circumstances at home, such as having a baby, setting up a small business or…
Read More8 Most Frequently Asked Email Marketing Questions
This month we are focusing on email marketing. Earlier this year, we conducted some research to understand more about some of the challenges our small business audience was facing this year. Not surprisingly, there were some great questions in there like: “How do I find more clients?”, “How do I increase my visibility?” and “Where do I focus…
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