Small Business Guidance
Agile Marketing: Leading the Digital Future
On 08 October, I attended the 2025 CIM Annual Marketing Conference at Henley Business School. I always really enjoy these sessions as they are a chance to reflect and review what is changing in the marketing world. It is really good to step away from the desk and hear from industry sector leaders on what…
Read MoreYour Ideal Client: A Smarter Way to Grow Your Business
I love September, it always has that back to school feeling, a sense of a fresh start and new beginning. For many it also signals one of the most productive times of the year as the nights draw in. For many small businesses it is also the perfect time to review how things are going…
Read MoreWhat does good customer service look like?
In a world of instant gratification and fast-paced technology, the definition of good customer service is evolving but some timeless principles remain essential. Today’s customers getting used to service from brands like Amazon and Deliveroo expect efficiency, responsiveness and convenience, but they also crave authentic, human connections. So what does good customer service really look…
Read MoreThe Business Coach’s Guide to Using Social Media
As a business coach, you know that social media can be a powerful tool to attract and connect with your clients, build relationships and showcase your expertise. LinkedIn has over 1 billion members and 25% of them engage with brand content, Instagram has 2 billion users and Facebook over 3 billion! Imagine being able to…
Read MoreMarketing 101: Common Marketing Mistakes to Avoid!
As a small business owner, you’ve likely poured your heart and soul into what you do. You are passionate about your clients and your business, with big ambitions for growth. But for some reason you see that your marketing is not working and growth is not happening in the way you hoped. You are not…
Read MoreHow to diversify your small business for growth
At the end of last year we explored some of the wider, macro trends that would impact the small business landscape this year, but one of the things we did not cover was the financial impact. I know from recent conversations with small business owners in my community, that some have seen their business growth…
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