Brand
What is branding?
Branding is at the heart of all businesses and for a small business owner it is no different. This month we have a great guest blog from Helen Kirkby from HK Graphics to explain more. Your brand is how you appear to your customers, it should underpin trust and create loyalty with your chosen target…
Read MoreWhat is sustainable marketing?
Sustainable marketing, is a term which I believe is going to be used more often over the next year or so. The COP summit in Glasgow in November 2021, has certainly raised awareness of the environment and what needs to change. Driven by the consumer demand and legislation, businesses are going to need to change…
Read MoreHow will hybrid working effect marketers?
This week has been an exciting one. On Wednesday I launched my first every radio show on River Radio, a Marlow based station which covers the Thames Valley. For those who follow me, you will know that I love radio and consider it an important part of the marketing mix for businesses of any size.…
Read MoreThe art of colour psychology
This month we are delighted to invite Alison Joshi from “JWJ Design” to explain a little more about the art of colour psychology. Alison is a brilliant graphic designer who works with small business owners to help them set up and establish their brand logo and identity. Here is what she had to say about…
Read More5 multi lingual marketing tips
I have always loved languages. At school I studied French, went to live in Montpellier and married a Spaniard. I love different food, cultures and people and speaking their language is like having the key to unlock such amazing conversations and experiences. It is easy to assume that English is the primary language on the…
Read MoreSeasonal Marketing Campaigns – 6 tips to get you started
There is always a lot going on in the last quarter of the year. In a content driven digital market place it is the perfect time for small business owners to consider a seasonal marketing campaign. A seasonal marketing campaign can present a great opportunity and reason to engage with clients and potential clients. However,…
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