What is the difference between sales and marketing?
Over the last few weeks discussing the difference between sales and marketing seems to be quite a hot topic of conversation amongst my small business community. Many small business owners have the ambition to grow and it is particularly front of mind as we start to consider the 2025 marketing planning cycle. During a recent…
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Event Marketing: The Definitive Guide for 2024
Autumn is such a positive time of year, combined with that back to school feeling, it has a sense of new beginnings. After lots of summer adventures and time to reflect, many small business owners are ready to return to work full of renewed energy and focus. Last week in talking to some small business…
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How To Grow Your Email List
As many of you will know, I am a big fan of email marketing. I think it is a gift for a business of any size, but in particular for small business owners. Email marketing enables us to be personalised in our communications and engage directly with our audiences, plus we also own the data.…
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The Benefits Of Working With A Marketing Consultant
Tuesday 9 July was a good day, jam packed full of learning, networking and discussions about all things marketing. I was fortunate to attend the 16th CIM Digital Conference just outside of Cambridge at the Duxford War Museum. Now as a secret plane spotter this event caught my eye, not just for the insight and…
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The Best Way To Attract New Clients On A Budget
With a sense of continued caution amongst small business owners, this month it feels like I am having quite a few conversations about the best way to attract new clients on a budget. This was also one of the key questions that came out of our annual customer survey back at the beginning of the…
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What Is Direct Marketing?
In May we mark Mental Health Awareness month (w/c 13 May), one of the key dates in the wellbeing calendar. I note this because there is increasing pressure on many to do more, with less time and less resources, the marketing industry is also feeling this pressure. It is important to continually focus on self-care,…
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